CRM is a kind of business rules, techniques, technologies and practices that gather comprehensive information about customers and then augment the relationship with the customer using that information. There are two different types of CRM available in the market today. These are on site CRM and hosted or web based CRM.
on site CRM is hosted on the company’s own dedicated server. This means that the company needs to invest in a server, a dedicated IT team and lots of infrastructure. So, it is typically used by large scale enterprises.
Web based CRM or Hosted on the other hand is deployed over the internet and are ideal for large as well as small to medium sized companies. It allows a company to reap all the benefits of a CRM system sans the hassles associated with an on site client server CRM tool.
Running a small sized business is no longer a hard and complicated task. Today, small sized businesses are facing intense competition and need proper and appropriate business tools to survive in the market. If you are a small business owner, then you need to provide your employees with powerful research, analysis and management tools that help them perform to their optimum.
Benefits
While on site CRM systems are developed in VB or Java or C++, web based CRM use a standard web browser. So any employee of the company can access the CRM as long as he/she has access to the internet.
Here are some of the benefits of a web based CRM system.
Reduced cost of ownership: If you compare the cost of web based CRM software with that of an onsite one, you will notice that the difference amongst the two is miniscule. However, if you compare the total cost of ownership which includes several charges like the installation, infrastructure, deployment etc, you will find that there is a huge difference.
Deployment: This is undoubtedly one of the chief reason for the success of web based CRM. You do not need a CRM client to access it. Yes, a web browser is all that is needed to access the backend.
Information sharing: It is easy to enter, transmit and share information across organizational lines.
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