Using a CRM software, CRM is the acronym of Custom Relationship Management, is a must for all those enterprises that want to retain their customers and want to grow their business. There are many software solutions and some are also free, the most important are: Vtiger CRM, CRMadar, Anteil open-source CRM and the Open Source by Sugar CRM; VTiger and the Open Source by Sugar CRM offer multilingual support while the other have only the english version.
Vtiger CRM, based on Sugar CRM’s engine, allows you to manage customers, documents, lists, marketing and sales; gives also a statistical report about sales and marketing results. Working on web platform needs a server, linux is recommended, along with PHP and a MySQL database.
CRMadar manages customers, documents, marketing and gives a statistical report on marketing results. Works on a Windows computer.
Anteil Open-Source CRM allows to administrate customers, internal communications, marketing and sales; also has an event’s recording but doesn’t give statistical services. Needs a computer with Linux.
Last the Open Source by Sugar CRM allows to manage calls, customers, documents, marketing, offers and also gives statistical reports about sales and marketing. Has the same technical requirements of vTiger since they are based on the same technology.
We have seen that all listed software allows to manage marketing and by this is meant the management of marketing campaigns while for marketing statistics is meant a statistical report about such campaigns and their results and this feature is not included in every software.
These free softwares are anyway fully working though if they have their limitations compared to the paid versions, they can be good for the little enterprises that don’t have a huge amount of datas to analyze. It’s also true that when the business grows it will be requires to have more powerful tools that are offered by the CRM paid versions.
If you have a certain experience in computer programming and since these software, with the exception of CMadar, are released as open-source then you can modify them to meet your specific needs. Surely CRM software is a tool that allows to analyze productivity and shows where it needs to be improved: topics as customer’s retaining, the creation of sales pages that turn vistors into customers and the generation of sales motivation have a great importance. PubblicitAdvertising is a website that teaches you how to grow your web traffic and your online and offline productivity.
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