The relationship between the bees and the flowers is called by nature. Meaning, it exist for a valuable reason. They cannot live with the absence of one another. They exist for each other’s purpose. The bees make honey from the flower’s nectar. Honey is their food source. They also transfer the flower’s pollen to another which is important in flower’s reproductive cycle. It’s like give and take relationship. They benefit each other. If somebody will break this cycle, both of them will die. Men are affected too. Honey is also their source of food and beauty regime.
It is the same also in business. We have our company exist because we have our valuable customers. We are still stand in the industry because our consumers still believe in us with the services and products we offer. No one can live with the absence of one another. They were complementing each other for a purpose.
All companies treat their costumer as precious. They still have jobs because of the customers that increase the company’s profit. They were the one that provides them income. So, customers are very important in one’s company.
To reciprocate the loyalty of the consumers, the company derived a plan that checks the customers’ suggestions for using their product and services. It is called CRM or Customer relationship management. It is a process that handles the customers’ information that would help the company’s improvement in the future.
There’s a database that consist lists of customer’s information like their name and contact numbers and the information they provide us. It is software that stores information of their loyal customers and prospective customers. This approach improves the services of the company and may include in target sales and marketing purposes.
There is different CRM software available in the market to choose. It is for the convenience of arranging files of customer’s information. It also refers as software based approach to handle customer relationship. Some of them stress the holistic approach of successful CRM strategy.
Different types of CRM includes
1. Operational CRM
2. Analytical CRM
3. Sale intelligence CRM
4. Campaign management
5. Collaborative CRM
6. Geographic CRM
7. Enrollment CRM
Most call centers used the operational CRM. This type processes the customer data for sales and marketing services. Analytical CRM analyzes the customer information for data mining. They describe and execute the data for marketing effectiveness, financial forecast and customer profitability analysis. The third type, Sale intelligence CRM is more direct in approach. It is a direct tool in sales. It gives order to sales people to deliver directly the customers trends and margins, sales performance, and cross and up-selling opportunities. Campaign management gathers, stores and analyzes the campaign results. It includes tracking responses and analyzes the result of the campaign. Collaborative CRM are the one that provides effective support to the customers’ issues, questions, and complaints. They also disseminate the information they gather for the business improvement. Geographic CRM arranges the customer data into regions or designated places. It is for easy target market use. The last one, Enrollment CRM includes the data for higher institutions and their constituents such as students, teacher, principals, alumni and donors.
Success in CRM strategy provides more profit in the company. It helps the employees with their income and also the customers with their needs.
